I just got back from the O’Reilly Where 2.0 conference in Burlingame, CA this morning. As someone who attends mostly academic conferences, it was both refreshing and disturbing to spend two days with this group. Refreshing because the group was composed mostly of developers, interested in figuring out how to transform the emerging possibility of location aware into a profitable business (and in some cases, productive social activism). This translated into fast-paced presentations and a perhaps constructed sense of commonality in the group – speakers marched on stage, presented their product and marched off. I took vigorous notes (see my del.icio.us links to the right). But with all that incoming information, I have to say that I was slightly disappointed in the lack of dialogue that took place. There was little effort put into backchannels – short of a meebo chatroom that was hardly used – and there was no time devoted to question and answer. The first few talks on the first day had a few questions from the audience, and there were even microphones positioned in the audience, but by the middle of the first day, that pretense had all but dissolved. So, why at a conference devoted to location-based social networking, was the place largely devoid of digitally enabled social networking? It would have been nice for O’Reilly to practice what it was preaching. Sure, we had a robust wi-fi connection throughout the event. But come on, let us talk to one another, the people in the same space, as easily as we can talk to people in the wide open Internet!
While I learned a lot about what some companies are doing in the “location space,” I didn’t hear a lot about why. I didn’t hear a lot about why location-aware computing is necessary, positive, or tranformative. I heard a lot of, “this is uncharted territory,” but not a lot of, “this is important because…” Let’s face it, I don’t need to have a network of computers aware of my location – but as a result of that awareness it just might transform my awareness of x,y and z. Sure, I have some opinions about this subject, but I want to see the developer community engaging with these questions. Software is not just a product, it’s a tool. Constructed needs will decompose eventually unless they are answering something a bit more fundamental. Location aware technology is transforming what we already do – location and place are already important to our personal and political identities. Developers need to act in response to social practices as opposed to acting by constructing social practices to fit a market niche. Ultimately, the market will be more receptive to the former anyway.