Don’t executives at major media companies pay attention? This parody of the Colbert Report, called Stop the Falsiness is as much an ad for the show as it is its own thing. There is nothing here that would at all threaten Viacom’s product or in any way go against the political sensibility of the show. It would appear that a boardroom of monkeys gathered to view the clip and took it at face value. Won’t anybody explain to them what’s really going on here?
EFF is on the beat. Here’s a paragraph from their description of the case.
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The video, called “Stop the Falsiness,” was created by MoveOn and Brave New Films as a tongue-in-cheek commentary on Colbert’s portrayal of the right-wing media and parodying MoveOn’s own reputation for earnest political activism. The short film, uploaded to YouTube in August 2006, includes clips from “The Colbert Report” as well as humorous original interviews about show host Stephen Colbert. In March of this year, Viacom — the parent company of Comedy Central — demanded that YouTube take “Stop the Falsiness” down, claiming the video infringed its copyrights.